We Conducted 167+ Attorney Bio Interviews Last Year — Here’s What We Learned

Law firm website analytics tell a clear story: attorney biography pages are consistently among the most visited. In many cases, users land on a bio after being referred to a specific attorney. Whether they're looking for contact information, credentials, or a gut check on credibility, a strong bio plays a key role in converting visitors into clients and spending extra time to get the design and content right is always a good investment.

Last year alone, we wrote over 167 attorney bios—most involved live interviews. Here are our top tips for attorneys writing or refreshing their bios, as well as interview best practices for writers helping them tell their story.

Writing a Strong Bio: Tips for Attorneys & Content Teams

#1: Don’t repeat your resume.If your education, bar admissions, and clerkships are already listed in a sidebar or footer, skip repeating them in the narrative. Your bio’s body is a chance to showcase the why and how behind your practice—not just the where and when.

#2: Lead with what matters most.Start with your most compelling point. That doesn’t have to be a courtroom victory—it could be building a practice area from scratch, mentoring junior attorneys, or finding your calling in a specific type of work. Ask yourself: What is my career highlight?

#3: Reverse-engineer your story.Think of two or three adjectives that describe how you approach your work (e.g., strategic, compassionate, relentless). Then, find the proof points. What examples or experiences back those traits up? That’s your narrative framework.

#4: Be selective with affiliations.Not every organization you are affiliated with needs to be listed. Many firms choose to omit political, religious, or polarizing affiliations. When in doubt, focus on those that reinforce your professional credibility or community connection.

#5: No one cares about your school credentials.

No one cares that you graduated magna cum laude 30 years agoor that you made it on the Dean’s List. We definitely don’t spend time reading about the courses you took.Unless you’re straight out of law school, these credentials likely don’t need to be included. Think of it this way: you’ve achieved such success in your career that these points are no longer impressive.

#6: Add a human touch.

The best bios include a glimpse of the person behind the professional. A line about your weekend hobbies, favorite sports team, or personal goal makes you relatable—and might spark a connection with a future client or colleague. You don’t need to overshare. One sentence is enough to stand out.

Doing Live Interviews? Advice for Writers & Project Managers

Interviewing attorneys (or other professionals) for bio content? These quick tips will help you gather stronger stories and make the process smoother:

#1: Always have a backup plan for Zoom. If you're interviewing via Zoom, keep your phone nearby—not in another room. If someone can't connect or has tech issues, it's easier to pivot to a call than to reschedule.

#2: Start soft. Break the ice with basic questions like, “Where are you from originally?” or “How long have you been with the firm?” You may not use these answers directly, but they help people ease into the conversation and build trust.

#3: Set clear expectations. Let attorneys know upfront that not everything they say will end up in the bio. This creates space for honesty, removes pressure, and helps you learn what really drives their work.

#4: Protect your time—and theirs. For larger projects, include same-day cancellation or rescheduling fees in your contracts, and consider setting a time limit for interviews. It keeps projects on schedule and ensures mutual respect for the process.

A Universal Truth: Attorneys Are People First

Here’s something we didn’t expect when we started compiling hundreds of bios: nearly everyone mentioned their family. Whether talking about their kids, spouse, parents, or siblings, family came up again and again.

It was a refreshing reminder that behind every impressive CV is a human being—someone balancing success with real life. And that’s exactly what a good biography should reflect.